_01 CONCEPT
Creation of my personal brand identity and my webside’s portfolio. I will use it in the fucture to promote myself as freelancer’s webdesigner.
_02 TYPOGRAPHY
I choose a font that is easy to read and quite neat because gives the necessary dynamism but also has more maturity in working with costumers.
Aa
Montserrat
Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
TtUu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
_03 COLOR
Main color #F7E08E
PANTONE 1205C
The main color will be a yellow that makes my identity positive and friendly and give a sense of happines.
_04 LOGO
The logo is a composition of the first letters of my name: Andrea Arizzoli.
_05 ICONOGRAPHY
All the icons are easy to recognize and associate with my identity through the use of my color.
_06 TONE OF VOICE
Simple and direct to create a friendly and trusting relationship with the customer.
_07 BUSINESS CARDS
_08 RESPONSIVE WEBSITE
THANK YOU